Updated: Jan 18
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Website copy is one of the most important factors when it comes to the design of your Wix website. It's what convinces people to stay on your page, learn more about your product or service, and eventually convert. That's why it's so important to make sure your website copy is well-written and engaging.
If you are running a small business, you know that every penny counts. That's why hiring a professional copywriter can be out of reach for many small businesses. But what if there was another way? Jasper AI is a tool that can help you improve your website copy without spending a fortune on a professional writer. In this blog post, we'll show you how to use Jasper to create high-converting website copy that will help your business grow!
What is Jasper AI and how can it help me improve my website copywriting skills?
Jasper is a tool that uses artificial intelligence to help you create high-converting website content. With Jasper, you can improve your writing skills without spending a fortune on a professional writer. In this blog post, we'll show you five ways to use Jasper to create high-converting website copy that will help your business grow!
Jasper provides users with real-time feedback on their writing and offers a library of content templates and examples to help users get started. The software also offers a free online course on copywriting, that covers topics like how to write headlines, calls to action, and product descriptions.
To get started with Jasper you can get 10,000 free words so you can give it a go and see how powerful this tool could be for your business.
Professional copywriters can be expensive and as a small business, you probably don't have the budget to hire one. Jasper AI helps avoid the cost of hiring a professional copywriter by automatically improving website copy. Jasper analyses your website content and makes suggestions for improvement, so you can make your website more effective and convert more visitors into customers.
Here's a short explainer video so you can see what Jasper is all about.
Five Ways to use Jasper to create high-converting website content
With over 50 templates to choose from and a long-form editor where you can input and edit your own content, Jasper makes it easy to create high-converting website copy.
The possibilities are endless when it comes to writing, improving and publishing professional-level content for your site. Here are the five best ways to use Jasper to improve website copy and increase conversions.
Jasper can help you write persuasive headlines that capture attention and drive clicks.
You've probably heard that you shouldn't judge a book by its cover. But when it comes to your website, first impressions really do matter. In fact, you have just a few seconds to capture someone's attention and persuade them to stay on your site.
That's why your headlines need to be strong and persuasive. Jasper can help you write headlines that are both clickable and informative, without being too "salesy."
Two great tools for this are the 'Perfect Headline' and 'Website Sub-Headline' templates.
When you open up either of the templates you will see how easy it is to create perfect headlines for your website.
All you need to do is copy & paste your product description into the first box. You can read this article about using Jasper to write better product descriptions
Then add your company name, a description of your target audience (Customer Avatar) and the tone of voice you want to use for your website copy.
Hit generate and see the perfect headlines Jasper comes up with!
Use Jasper to improve your existing content
If you have already got words on your site, but you know it could be better then this is the template for you.
Open up the content improver and let Jasper get to work.
Simply copy & paste the content you want to improve and choose your tone of voice and hit generate.
Your new and improved content will automatically generate on the right-hand side and all you need to do is copy & paste it back onto your Wix website.
Impressive right? Improved content in less than 5 clicks and in less than 5 minutes!
Jasper can create clear concise sales copy in just a few clicks
Stories sell! that's one of the main rules when it comes to writing website copy that converts. The great thing about Jasper is that it takes into account the psychology of persuasion when it comes to sales so you can be sure your copy will convert.
There are two really impressive templates for this. The AIDA framework and the PAS framework.
The AIDA Framework
Attention: What is AIDA? Can it really be that powerful?
Interest: The acronym AIDA stands for Attention, Interest, Desire, and Action. It's a framework that can be used to create extremely persuasive sales copy.
Desire: When it comes to creating website copy that converts, you want to tap into your reader's desires. Jasper AI can help you to write personalised content that converts.
Action: Get your 10,000 words for free so you can start using Jasper and try out the AIDA framework.
The PAS framework
The PAS framework works in a similar way. PAS is an acronym for Problem, Agitation, Solution and here's how it works:
Problem: You want to write better website copy, but don't know where to start.
Agitate: The copy you have on your site now is harming your conversion rates and making visitors leave your site.
Solution: Use Jasper AI to improve your existing content or create clear concise sales copy in just a few clicks, get started with these 10,000 free words.
Do you see what I did there? In both examples, I showed you exactly how you can persuade your website visitors to take valuable action with just the power of words.
One of the best ways to connect with your audience and create content that converts is to write in a way that feels personal.
Using the templates is very easy. Input your company or product name, the product description and the tone of voice and you will be presented with a list of professionally created options to choose from.
Use Jasper to create persuasive bullet points
When it comes to writing website copy that converts, using bullet points can be extremely powerful. They are an easy way to break up your text and make it easier for readers to scan and understand. Plus, they have been shown to increase conversion rates by as much as 34%.
How can Jasper help you write persuasive bullet points?
• Jasper AI can help you to write persuasive bullet points that will increase your conversion rates
• Easily break up your text and make it easier for readers to scan and understand
• Bullet points have been shown to increase conversion rates by as much as 34%
These bullet points are the same information that I wrote in the paragraph before. Which was easier to read?
Persuasive bullet points are easy to create in less than 5 minutes.
Optimise your 'About Us' page with Jasper
Most people think the 'About Us' page is a place for you to write all about yourself. But it most definitely shouldn't be that!
An effective 'About Us' page is all about persuasion. You want to persuade your website visitors that you are the best person or company for them to do business with. If a visitor to your site has gone looking for your 'About Us' page then they are probably ready to convert and they are looking for that final snippet of information that confirms they are making the right choice.
You should talk about your company, but not its life story and history. Focus instead on the benefits that you or your company will have for the customer.
Jasper AI can help you to create an effective 'About Us' page in just a few minutes.
Use persuasive language and keep it short and sweet- no one wants to read a long-winded page about you.
Jasper can help you to get your point across without waffling. Here's How:
The Company Bio template can produce some extremely powerful website copy for your 'About Us' page, that is designed to draw your reader in even further and give them that final push to become a customer.
It's as easy to use as the other templates. There are just a few fields to fill in and your new 'About Us' page will be ready in a matter of minutes.
The benefits of using Jasper for small businesses that can't afford a professional writer
Jasper AI is an easy-to-use tool that can help you to write better website copy.
You keep full control over the content that is being produced and published on your website.
There's no need to wait for a professional to complete the work. Your new copy can be ready in minutes.
Easy to go back to if you want to change your website copy in a week or months' time.
Final thoughts on Jasper AI and its ability to help with website copy
Jasper AI is definitely a tool that small businesses should consider when it comes to creating better website copy. It's easy to use and you can have copy that is ready to go in minutes. Not only does Jasper help you to create persuasive website copy, but it can also help with your 'About Us' page and produce powerful results in a short amount of time.
It's a great tool to use if you want to keep control over your website copy and not have to rely on a professional writer. Whether you're just starting out or you've been in business for years, Jasper can help you to take your website copy to the next level.
If you're looking for a way to improve your website copy and increase conversions, Jasper AI is definitely worth considering.
Are you ready to start improving your website conversions with the power of AI?
Get your 10,000 free words here and give it a go!
What are your thoughts on Jasper AI? Have you used it before? Let me know in the comments below. I love seeing some of the great copy that Jasper creates, sometimes he can come out with some really funny words. If you get something that makes you laugh, share it with us in the comments below!
NX Digital is a professional website design and SEO company that can help you to take your business to the next level. We have extensive experience in the industry and can provide you with a range of services that are designed to help you improve your website's performance and increase your conversions.
We are passionate about helping our clients succeed and we would love to help you too. Contact us today to find out more about how we can help you or take a look at our website for some more information. Thank you for reading!