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Are your product descriptions putting people off? How AI can help.

Updated: Jan 18, 2023

Affiliate Disclosure: Some of the links below are affiliate links, which means that at no additional cost to you, I will receive a commission if you click the links and make a purchase.


For eCommerce store owner Jane, writing great product descriptions was a top priority. She knew that if she could capture her customers' attention, she could increase her conversions. However, she found it difficult to find the right balance.


Get 10000 free words to try jasper AI writing tool with NX Digital

That was until she discovered Jasper AI. This innovative software helped her to create descriptions that were just the right mix of informative and engaging. Not only did it save her time, but it also increased her conversions.


Jane is just one example of how Jasper AI can help you write better product descriptions. If you're looking to capture your customers' attention and increase your conversions then keep reading.


How to improve your ecommerce product listing descriptions


As a small business owner, you know that writing effective product descriptions is essential to your success. You need to create descriptions that are informative and engaging for your customers, but it can be difficult to know where to start.


Jasper AI can help you write better product descriptions by providing you with tried and tested marketing tools and templates. You can use the software to create descriptions that are just the right balance of informative and engaging for your customers.


It is a tool that can take the hard work out of creative writing. With Jasper, you can create product descriptions that are both informative and interesting. The software provides you with tried-and-tested marketing tools and templates, so all you need to do is fill in the blanks.


Jasper makes it easy to write great product descriptions - and that means more sales for your business.


We have partnered up with Jasper AI and you can get your first 10,000 words for free! Why not give it a go and see how you can transform your eCommerce store.


Contents:


What is Jasper AI?


Jasper AI is software that helps you write better website copy. It provides you with tried and tested marketing tools and templates, so all you need to do is fill in the blanks. With Jasper, you can create product descriptions that are both informative and interesting.


The software makes it easy to write great product descriptions - and that means more sales for your business.



What are website conversions and how can you increase them?


A website conversion is when a visitor to your site takes a desired action, such as making a purchase or signing up for a newsletter. The rate at which visitors convert to customers is known as the conversion rate.


There are a number of factors that can influence your conversion rate, including the design of your website, the quality of your product descriptions, and your pricing. In order to increase your conversion rate, you need to make sure that you are providing an excellent user experience on your website and writing great product descriptions.


Learn how to write good product descriptions for your Wix Ecommerce shop

What makes a good product description?


Here are some tips on how to write great product descriptions that will help you increase your website conversions:


1. Write clear and concise product descriptions


Make sure that your product descriptions are clear and to the point. Your customers should be able to understand what your product is and what it does without having to read through a lot of text.


2. Use strong calls to action


Include a strong call to action in your product descriptions so that your customers know what you want them to do. For example, if you want them to buy your product, make sure that your call to action tells them to “buy now” or “add to cart”.


3. Use persuasive language


Use persuasive language in your product descriptions to encourage your customers to take the desired action. For example, you could use phrases such as “you won’t find a better deal anywhere else” or “act now and get free shipping”.


4. Highlight the benefits of your product


Make sure that you highlight the benefits of your product in your description. What makes your product unique? Why should your customers buy it?


What to avoid when you are writing product descriptions for your wix store

What makes a product description bad?


Now that you know how to write a great product description, let’s take a look at some of the most common mistakes that people make:


1. Not including enough information


Make sure that your product descriptions include all of the important information about your product. Your customers should be able to understand what your product is and what it does without having to read through a lot of text.


2. Focusing too much on the features


Your product descriptions should focus on the benefits of your product, not just the features. Your customers want to know what your product will do for them, not just what it is made of.


3. Using jargon


Don’t use jargon in your product descriptions. Use language that your customers will understand.


4. Being too salesy


Your product descriptions should not be too salesy. Focus on providing information about your product and let your customers make the decision to buy it.


5. Making it all about you


Your product descriptions should be about your customers, not about you. Focus on what your product will do for them, not on how great your company is.


Sounds like a lot to consider and pack into just a few words, right?


Product descriptions are important, but they don’t have to be perfect. Just focus on providing clear and concise information about your product, using persuasive language, and including a strong call to action. And if you need some help, there’s no shame in getting a little assistance from Jasper. With the tools and templates Jasper has to offer, you can write great product descriptions that will help you increase your website conversions.


Ready to learn how to get Jasper to write the best product descriptions? Let's begin.


Using Jasper AI to write product descriptions that convert

Jasper AI can help to automate your product description writing

Here are the steps to writing great product descriptions using Jasper AI:


Get your 10,000 free words with Jasper and open the software


There are a few different plans to choose from when it comes to Jasper AI, but the great news is that you can get started with 10,000 words for free and access all of the great features.





Head to the Templates tab in the left-hand side navigation menu


The first thing you will notice is how many different templates there are!

From long-form blog writing to Facebook Ad copy and everything in between the possibilities are endless. You've probably spotted a few templates that you want to have a go at. But, let's focus... back to creating the product descriptions.


We can simply just choose 'Ecommerce' from the category tabs along the top and then choose 'Product Description' from the templates.



Fill in the relevant information about your product into the template


The template is simple to fill in and you can write in all of the features of your product. There are three fields you need to complete.


1. Your company/product name - Jasper will use it in your product description if it's relevant and appropriate.


2. Tell us about the product - You don't need to do any creative writing or sales here. Just tell Jasper the features and main selling points so he can work out how to construct your product description.


3. Tone of voice - You can have some fun with this one! The output will change depending on the tone of voice you ask for. There's no drop-down list, you can literally write in anything you like. If your brand has a particular tone of voice then put it in here and see what Jasper comes up with.


We have used 'Friendly' in the tone of voice for this example, but you could use something like Luxury, Aspirational or Funny if those match your brand better.


Now you have filled in the fields, head to the bottom and choose how many outputs you want. It is set to give you 3 options. We upped it to 5 because we like lots to choose from. If you are trying to conserve your words then you can choose just 1 or 2 outputs.


Take a look at this video showing how to create a product listing.


See how easy that was? That took us less than 45 seconds to create five different product description options!


If you see an output that you love and is perfect for your product, that's great! It happens quite a lot and all you need to do is copy/paste it into your product listing and you're done.


I was quite vague with the information I gave Jasper and it was for a fictional product, so these outputs might need a little bit of editing.


Let's take a look at the best 3 outputs Jasper gave us:


Option 1:


Looking for the perfect T-shirt? Look no further than The Amazing T Shirt Shop! Our T-shirts are made from sustainably sourced materials and 100% cotton from fair trade farmers. They're produced in factories by workers who are paid a fair living wage, so you can feel good about your purchase. Plus, our T-shirts are available in a range of modern pastel colours and fits for plus size and tall. They have a true to size fit, so you're sure to find the perfect shirt for you. So what are you waiting for? Order your T-shirt today!

Option 2:


Looking for a t-shirt that's both stylish and sustainable? Look no further than The Amazing T Shirt Shop! Our t-shirts are made from 100% cotton sourced from fair trade farmers, and they're produced in factories by workers who are paid a fair living wage. Plus, our t-shirts are available in a range of modern pastel colours and fits for plus size and tall. And best of all, they have a true to size fit! So why not treat yourself to a new t-shirt today? You'll look great and feel good knowing that you're supporting ethical fashion.

Option 3:


The Amazing T-Shirt Shop is the perfect place to find sustainable and stylish T-shirts! Our T-shirts are made from 100% cotton from fair trade farmers, and are produced in factories by workers who are paid a fair living wage. The T-shirts are available in a range of modern pastel colours and fits for plus size and tall. The T-shirts have a true to size fit, so you can be sure to find the perfect T-shirt for you!

Editing your product description outputs


Overall we have got 3 really good product descriptions that could go straight into our product listing. But, I'm not a fan of the 'Looking For?' and 'Look No Further!' parts that Jasper has put in.


I think for my fictional T-shirt store I'm going to need to use the best parts of each output to create the perfect listing, something like this:


The Amazing T-Shirt Shop t-shirts are made from 100% cotton sourced from fair trade farmers and they are produced in factories by workers who are paid a fair living wage, so you can feel good about your purchase. The T-shirts are available in a range of modern pastel colours and you can find the perfect fit for petite, regular, plus size and tall. They have a true-to-size fit, so you can be sure to find the right T-shirt for you! So why not treat yourself to a new t-shirt today? You'll look great and feel good knowing that you're supporting ethical fashion. Order your new T-shirt today.

Do you want to know how Jasper can help you write FAQs that will boost your SEO? We've written an article about exactly that! You can read it here.

Create professional product descriptions in less than one minute using Jasper AI

In just a few minutes, you can use Jasper to create product listings that are informative and engaging for your customers. The software provides you with tried and tested marketing tools and templates to help you write descriptions that will increase your website conversions. So why not try it out today? You might just be surprised at how easy and effective it is!


Get your 10,000 words for free and have a go with the Product Listing template. We would love to hear how you get on using Jasper! Drop a comment below and let us know what you came up with. Feel free to share the product listings you create!



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If you are looking for professional help with your website NX Digital can help you. Our team of experts can help you to design elements and improve SEO your Wix website so that it's both attractive and effective. We'll work with you to create a website that represents your business and meets your needs.



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