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Wix email marketing: 3 ways to avoid landing in the junk mail folder

Updated: Jul 20, 2022

How many times have you spent HOURS creating an amazing email campaign and ended up with only 15% of your mailing list opening it?

It's frustrating, but how can you get more people to open your email?

How to stop your emails going to the junk mail folder by NX Digital

A lot of people struggle with getting their emails delivered to inboxes. Discover three easy tips that will help increase your open rate and make sure your messages don’t get lost in the junk mail folder.

Follow our advice and you will be on your way to ensuring that your emails are delivered right where you want them to be – straight to your customer’s inbox.

Correctly configuring your email technical settings is the most important step!

Tip number three shows you how and is something you have probably never heard before!

Keep reading to find out how to improve your Wix email marketing open rate.


Improve your email deliverability with NXSA

Why is email marketing important?

It’s no secret that email marketing is one of the most effective ways to reach your audience. According to a study by the Direct Marketing Association, email marketing yields an average ROI of $38 for every dollar spent, making it one of the most profitable channels out there. But if you want your campaigns to be successful, you need to make sure your emails actually reach your subscribers.

Unfortunately, that’s not always easy. Spam filters are getting more sophisticated, and even the most well-intentioned email can end up in the junk folder if it’s not properly configured.

To make sure your Wix email marketing campaigns don’t end up in the junk mail folder, there are a few things you can do:

use a subscribe form on your wix website to grow your mailing list

Growing your contacts for your mailing list

When it comes to email marketing, the size of your mailing list is key. The more people you can reach, the more successful your campaign will be. But growing your contact list can be a challenge.

The quality of the subscribers is important! You don’t want to just add anyone and everyone to your list. That will only lead to lower open rates and more people unsubscribing.

It’s important to grow your list organically with people who are actually interested in what you have to say. If you use the hook of a discount on pet products when they subscribe, you can't expect the same contact to be interested in your emails about interior design. Define your niche, and if you have multiple target audiences, create different email lists for each one.

There are a few things you can do to boost your subscriber numbers:

Offer a freebie in return for signing up:

Everyone loves free stuff! Make signing up irresistible with an offer, a discount, a free trial or a downloadable PDF in return for subscribing to your mailing list.

Use social media to promote your sign-up form:

Utilise the power of social media to spread the word about your email list. Post about it on Facebook, Twitter, and Instagram, and make it easy for people to find by including a link in your bio.

Add a sign-up form to your website:

Make it easy for visitors to your site to subscribe to your mailing list by adding a sign-up form. Wix makes it simple to add a form to your site – You can easily set up a lightbox that pops up on selected pages, inviting your site visitors to sign up.

Leverage your existing contacts:

If you have a database of customers or clients, reach out to them and invite them to sign up for your email list. You can also ask for referrals – if someone enjoys your emails, they’re likely to know others who would appreciate them as well.

Get their first name and email address as a minimum!

You'll know precisely what data you'll need to gather for your mailing list to be effective, but don't go overboard.

If you're trying to build a list of emails for future marketing campaigns then keep it simple and only ask for their first name and email address. You really don't need anything else at this stage. Even the first name is optional but it is important if you want to personalise your emails.

create attention grabbing email subject lines with Jasper AI writing software

Tip 1: Write a killer subject line

The subject line will make or break your email campaign. If you get it wrong, people just won't open it. If the subject line and the content of the email don't match they will unsubscribe. Here's how to get it right.

The subject line of your email is one of the most important factors when it comes to determining whether or not your email will be opened. If your subject line is vague or doesn’t catch the reader’s attention, it’s likely that your email will end up in the junk folder.

On the other hand, a well-written, interesting subject line will entice your reader to open the email. To write a great subject line, keep it short, make it specific and use strong verbs.

Are you struggling to write attention-grabbing subject lines and headlines? There's help for that. If you produce written content on a regular basis, you should consider using AI software to get professional results. is an industry-leading copywriting software, that can generate any written content with just a tiny bit of input from you.

jasper ai software for writing good wix email marketing subject lines

The software is great at writing headlines and email subject lines. You simply enter a few details about your product and your offer and will give you a list of options to choose from.

You can try out with 10,000 free words when you use this link. Give it a go and watch your subject lines transform your results.

Here are some examples of great subject lines:

“Get 50% off your next purchase”

“You won’t believe what we’re doing this week…”

“Last chance to get tickets”

Writer's block is a real thing when it comes to email subject lines, and the first mistake is trying to write it at the start. Write the rest of your email first and come back to the subject line later. This way, you’ll have a better idea of what the email is about and what will interest your reader. If you need help writing the content of your email too, can create incredible content in no time at all.

Don’t forget to personalise your subject lines!

Include the recipient’s name or another element that makes it feel like the email was written specifically for them. This will make your email more likely to be opened and read.

It's easy to do this in Wix and this is the reason you collected their first name with their email address. You can simply add it as a dynamic element in the subject line while you are setting up your marketing email.

Use great content to improve the open rate of your wix email marketing

Tip 2: Write great content

When it comes to email content, you want to make sure that you’re providing valuable information that your readers will find interesting. If your emails are filled with boring, irrelevant content, people will stop opening your emails, or even worse, unsubscribe from your list.

On the other hand, if you provide valuable and interesting content, people will be more likely to open and read your emails and even share them with their friends.

One way to ensure that your content is valuable is to provide helpful tips, tricks, and advice that your readers can use in their everyday lives. For example, if you’re a beauty blogger, you could provide tips on how to do a smokey eye or how to get rid of under-eye wrinkles.

You could also provide exclusive content that your readers can’t find anywhere else. This could be an exclusive coupon code, early access to a new product, or behind-the-scenes information about your business.

Whatever you decide to include in your email, make sure it’s well-written and error-free. No one wants to read an email that’s full of typos and grammar mistakes.

If you need help writing great content, can do it for you. The software is powered by AI and is able to produce high-quality, well-written content in a fraction of the time it would take a human writer.

All you need to do is enter a few details about what you want your email to be about and will take care of the rest.

follow simple rules to make sure your marketing emails avoid spam filters

The do's and don'ts of writing email content

Email content can be a little tricky to get right. You want to make sure that you’re providing valuable information that your readers will find interesting, but you also don’t want to overwhelm them with too much information at once.


  • Make sure your content is well-written and error-free

  • Provide valuable, helpful, and interesting information

  • Keep your emails concise and to the point


  • Write long, rambling emails that bore your reader

  • Fill your email with fluff, filler content, or promotional material

  • Send too many emails at once or too frequently

Don't forget to use professional images

When it comes to email marketing, images are worth a thousand words. Professional, high-quality images can make your email more visually appealing and help you get your message across.

use Canva to add professional images to your Wix email marketing

You can easily create eye-catching images using Canva professional graphic design tools. You can read The Ultimate Beginners Guide to Creating Professional Designs With Canva to find out how.

Tip 3: Setting up the digital signature of your email account

When you are sending an email, it’s important to make sure that the sender’s email address is verified. This helps to ensure that the email is coming from a legitimate source, and it also helps to protect your email account from spam and phishing attacks.

A guide to setting up SPF and DKIM for your professional email sender settings

These are probably the most important steps you can take to make sure your emails land in your customer's inboxes.

There are two important steps to verifying your sender's email address;

Your SPF (Senders Policy Framework) settings and your DKIM (DomainKeys Identified Mail) settings.

All about SPF

Senders Policy Framework (SPF) is a security protocol that helps to prevent email spoofing. It allows email senders to specify which servers are authorised to send emails on their behalf. This helps to protect email recipients from phishing attacks, in which scammers try to impersonate a trusted sender in order to steal their information.

If you’re using a custom Gmail email address through Wix to send your emails, you can add an SPF record to your DNS settings. This will help to ensure that only Wix servers are authorised to send emails on your behalf.

For Gmail users with a professional email address (for example, you can follow these instructions to set up your SPF.

Once you’ve added your SPF record, you can check your DNS settings to make sure it’s been set up correctly.

All about DKIM

DomainKeys Identified Mail (DKIM) is another security protocol that helps to prevent email spoofing. It allows email senders to encrypt their email messages using a digital signature. This signature is then verified by the email recipient’s server, to make sure that the message has not been tampered with.

DKIM is an important security measure that helps to protect your email account from being hijacked and used to send spam, and it tells your recipients email provider that your email is safe to deliver to their inbox.

If you’re using a custom Gmail address through Wix to send your emails, you can generate a DKIM key in your Google workspace admin console.

When you first start reading about setting this up it's going to seem like a huge impossible task! You're going to feel like there's no way you can do this. But in reality, it is a very simple straightforward process that can be completed in just a few minutes.

Monitor your wix email marketing campaign to maximise your open rate

Measure the success of your email campaign

When it comes to measuring the success of your email campaign, there are a few key things you can look at to help you determine whether or not your campaign was successful.

Firstly, you can look at your open rate. This is the percentage of people who opened your email campaign. If a lot of people opened your email but didn’t click on any links, then you may want to consider making your email more concise or adding more relevant content.

You can also look at your click-through rate (CTR). This is the percentage of people who clicked on a link in your email campaign. If you have a low CTR, then you may want to consider adding more links to your email or making your links more visible.

Finally, you can look at the number of unsubscribes. This is the number of people who unsubscribed from your email list after receiving your email campaign. If you have a lot of unsubscribers, then you may want to consider making your emails more relevant to your subscribers.

Was your subject line successful?

Wix email marketing gives you the tools to test this out!

24 hours after your email has been sent, you can head to the email marketing section on your Wix dashboard. Open the campaign you would like to see the stats for and check your open rate.

You can click on the option to 'Resend to not opened list'. The only thing you can change here is the subject line. Try something completely different and attention-grabbing and hit send.

Use the Wix resend to not opened list to test alternative subject lines

This will resend the same email to all of the people who didn't open the email the first time around. It's a great way to test subject lines with your audience and refine what is working and what's not.

Email marketing can be a great way to reach out to your customers and build relationships with them. However, it’s important to make sure that your emails don’t end up in the junk folder. Follow the tips above to help ensure that your emails are delivered to your customers’ inboxes.

NX Digital for wix website design and Wix SEO

If you're looking for help to increase your Wix email marketing open rate, or need assistance setting-up DKIM or SPF records, our team of experts at NX Digital are here to help. We have years of experience in digital marketing and can help you create a campaign that reaches your customers and drives sales. Contact us today for a free consultation.

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