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What is a favicon and do I need one for my Wix site?

Updated: Jan 18, 2023

Favicon? What is that and why do you need one?


Adding a favicon to your Wix site is an important part of SEO

You may not have heard of a favicon before, but the chances are you have seen hundreds, if not thousands of favicons in your life, without even realising what they are.


Adding a favicon to your Wix website can help make it stand out from the rest and increase its visibility. In this article, we will find out just what a favicon is, where it displays and show you how to add one to your Wix website.


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What is a favicon and do I need one for my Wix site?


A favicon (short for "favourite icon") is a small, 16x16 pixel image that appears next to the URL in a browser's address bar. They can be used to help identify a website and make it stand out from the rest.


If you don't have an image to use as your Favicon, or you want to create something new, you can use Canva's graphic design tool to make something that will stand out.


Use Canva to make a favicon for your Wix website

Favicons are especially important for Wix websites because they can help with Wix SEO. Wix is a platform that is known for its ease of use and flexibility, but one of the trade-offs is that it can be harder to rank high in search engines. Any little bit that you can do to improve your Wix SEO will help, and adding a favicon is one way to do that.


How to add a favicon to your Wix website


Thankfully, adding a favicon to your Wix website is easy and only takes a few minutes. Here's how:


1. Log in to your Wix account and select your site.


2. From the dashboard select setting in the main menu on the left-hand side


Adding a favicon to your wix website is easy follow this guide by NXSA

3. Under the menu for general select website settings


NX digital shows you how to add a Favicon to your Wix website

4. Scroll down to find the sections titled "Favicon"


Add your Favicon from the setting menu on your Wix website dashboard

Note: Your Wix website needs to have a premium subscription to be able to update the Favicon for your site.


You need a Wix premium site to be able to add your own favicon

5. Follow the on-screen instructions to upload your favicon for your site.


The benefits of adding a Favicon to your Wix website


Adding a favicon to your Wix website can have a number of benefits, including:


  • Increased visibility: A favicon can help make your website stand out from the rest and increase its visibility.

  • Improved branding: A favicon can help improve your website's branding and make it more recognisable.

  • Adding a favicon to your Wix website can help with your SEO.


Where does my favicon appear?


Your favicon will appear in several locations and is a great way to help people easily find your site, here are some places that your favicon will show up:


1. In the page title tab of the web browser


your favicon will appear in the tab browser for your wix website

2. In the list of bookmarks if someone has saved your site


your favicon will appear in the bookmarks list if someone saves a link to your wix website

3. In the list of favourites or shortcuts when someone opens a new browser window


Your favicon will appear in the favourites and suggested sites on a users home page if they have recently visited your wix website

How to create a favicon


Creating a favicon is easy, and there are a few simple ways that you can do it.

Your favicon should be a representation of your logo and branding and a great favicon would be something simple such as your logo.


However, if your logo doesn't look very good in a tiny image, or if your logo has a lot of words then you should consider creating something new.


If part of your logo is an image, a good idea would be to use just the image as your favicon.

Use a graphic design tool, something like Canva is great for this type of job, start with a square project (select something like an Instagram post from the template list), and then design your favicon.


Save your design as a PNG or JPG file, and then follow the instructions above to add it to your Wix website.


Wix SEO and how favicons can help improve your ranking


Favicons are not going to improve your SEO ranking by themselves, and they do not directly contribute to your rankings, however, they do have an indirect influence on your rankings.

Favicons make your Wix website user-friendly and user-friendly websites lead to more visitors and better visibility.


Having a favicon allows your visitors to easily identify your site in their browser's address bar, bookmarks, and tabs. A favicon can also help make your website more recognisable when people are sharing links to your site on social media. More unique and repeat visitors help Google to regard your page as an authority and over time it will start to rank your site higher.


TL:DR (too long didn't read) About favicon for Wix websites


When it comes to favicons and Wix websites, there are a few things to keep in mind.

First, adding a favicon to your Wix website is easy and only takes a few minutes. Just follow the instructions above to upload your favicon.


Second, favicons can help improve your Wix site branding and make it more recognisable.

Finally, favicons are not going to improve your SEO ranking by themselves, and they do not directly contribute to your rankings, however, they do have an indirect influence on your rankings.


Favicons make Wix websites more user-friendly and user-friendly websites lead to more visitors and better visibility. Over time, this will help Google to regard your Wix site as an authority and rank it higher in search results.


If you're looking to improve your Wix website's SEO and branding, our team of experts at NXSA can help. We offer a range of services that are designed to help you get the most out of your Wix site, including website design, SEO, and social media marketing. Contact us today for a free consultation and learn how we can help you take your Wix site to the next level.

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