Updated: Jan 18
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If you are like most small business owners, you want to do everything you can to ensure that your website is seen by as many people as possible. After all, the more visibility your site has, the more traffic you are likely to get and the more customers you will be able to reach.
Luckily, there are a few simple things you can do to optimize your Wix website for search engine ranking. In this article, I will share some tips on how to get started. Don't forget to regularly check your progress using an SEO monitoring tool, like this free one by Seobility.
Use Keywords Strategically
One of the most important things you can do to optimize your site for SEO is to use keywords strategically. Keywords are the words and phrases that people use when they are searching for something online.
When you use these keywords throughout your site: In your titles, your content and your metadata, they tell search engines what your site is about and makes it more likely that people will find your site when they are searching for related terms.
Not sure which keywords to use? There are a number of tools and resources you can use, like Google Ads Keyword Planner and SEMrush, that can help you research and identify the right keywords for your business. Check out this article about effective keyword research.
Use Alt Text for Images
Another easy way to optimize your Wix site for SEO is to make sure that all of your images have alt text. Alt text is the text that appears in place of an image if the image does not load or if someone is using a screen reader.
When you add alt text to an image, you are effectively adding a text-based description of that image and that is valuable for both users and search engines alike. Not only does it help improve the user experience on your site, but it also gives search engines another opportunity to index your site and improve its ranking.
To add alt text to an image on Wix, simply click on the image and then add your alt text in the field that appears.
Create Unique and compelling content
Last but not least, one of the best things you can do to optimize your Wix site for SEO is to create unique and compelling content. Content is what will set your site apart from all of the other websites out there, so it is important that yours is high quality and informative if you want people to keep coming back. Google recently announced the rollout of a major update called the helpful content update, highlighting that content should always be created for people and not for robots.
A good way to ensure that your content is up to par is to regularly publish blog posts, infographics, case studies, eBooks, etc. Anything that will help position you as an authority in your industry and make people want to come back for more. If you need help creating content and writing blogs, take a look at this AI powered content creator called Jasper, which takes all of the hard work out of creating great content.
If you are looking for ways to optimise your Wix website for better search engine ranking, these three tips are a great place to start. From using keywords strategically throughout your site to creating unique and compelling content, there are a number of simple steps you can take to improve your chances of being found online. Implement these tips today and see how they can help increase traffic and customers to your website.
Do you have any questions about SEO for your Wix website? Drop them into the comments below and I will be happy to give you some answers!
NX Digital is a Wix partner that specialises in designing SEO optimised for small to medium businesses. For a free consultation on how to improve your Wix website ranking, contact us today.