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Building Brand Awareness: Unleashing the Power of Social Media Scheduling Tools

Updated: Dec 20, 2023

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Are you a small business owner looking to make a big impact without breaking the bank? Social media might just be the key to an amazing brand awareness campaign. It is a powerful tool that can help you get your brand name out there and stand out from the competition. But let's be honest, managing multiple social media platforms can be time-consuming and overwhelming. Luckily, social media scheduling tools like Metricool make it really easy to manage multiple platforms and keep track of the content that is making an impact.

Imagine having all your social media posts planned and scheduled ahead of time, giving you more time to focus on other aspects of your business, product or service. With the right scheduling tools, you can easily manage and streamline your social media presence without any hassle. These tools are a game-changer for businesses of all sizes, whether you're just starting out or have been around for a while.

Building Brand Awareness: Unleashing the Power of Social Media Scheduling Tools

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The Power of Social Media Scheduling Tools for Brand Awareness

There's no denying that social media has become an essential marketing tool for businesses to reach their target audience. However, managing multiple social media accounts can be an absolute headache at some times, especially when you have different platforms to deal with. This is where social media scheduling tools come in handy. With Metricool, you can schedule your content across multiple platforms like Facebook, Instagram and TikTok, saving time and improving your productivity. These tools also provide insightful metrics to help you understand your audience better, which, in turn, can help you tailor your content to their preferences. If you're a new business owner looking to build brand awareness, it's high time you understand the power of planning and scheduling your social media in advance.

Choose the Right Tool for Your Brand Awareness Campaign

Brand management can be an overwhelming task, especially when technology and social media are involved. You want to make sure that every tool you use is the right one for your brand's success. This is where tools like Metricool come in. This all-in-one platform helps you analyse, manage and grow your brand's online reputation. With features like social media analytics, audience insights and post scheduling, you can make sure that every move you make on social media is strategic and effective for your brand. It provides you with the necessary insights to adjust your strategy, so you can stay ahead of your competition and keep your brand in the limelight.

Choose the Right Tool for Your Brand Awareness Campaign

Use Post Automations to Tell Your Brand Story and Save Time and Money

With platforms like Facebook, Instagram, TikTok, X (formerly known as Twitter) and Threads, it is a full-time job just keeping up with the constant updates and engagement. As a new business owner, you almost certainly don't have the time to dedicate to managing your socials full-time. The options are:

  1. Hire a social media manager, which typically costs anywhere from £450 to £1200 per month.

  2. Dedicate just two hours at the start of the month to schedule content for the whole month on a free platform like Metricool.

Option 2 definitely sounds like the smarter and more affordable choice for any new business that needs to keep an eye on costs.

By leveraging social media automation tools, new businesses can schedule posts, monitor engagement and analyse performance without manual effort. This not only frees up time to focus on other important tasks, but it can also help minimise costs associated with social media management. So why not automate your social media strategy today and see how much time and money you can save?

Use Post Automations to Tell Your Brand Story and Save Time and Money

Create Targeted Content to Reach Your Audience Easily

Creating targeted content is key to staying relevant and competitive. But how do you ensure your content reaches the right audience?

Customer personas! Start by building a profile for what you imagine to be your ideal customer. Think about their habits, hobbies and problems and how your business can help make their life easier. By identifying their pain points, interests and behaviours, you can tailor your content to resonate with their needs and preferences.

Creating targeted content is more effective than using broad messaging because it allows you to connect with your audience on a deeper level. When you tailor your content to specific demographics, interests and preferences, you can speak directly to their needs and desires. This personalised approach makes your audience feel understood and valued, increasing the likelihood of engagement and conversion. By focusing on a specific target market, you can craft content that resonates with their unique challenges and aspirations, positioning your brand as the solution they've been searching for. In a world inundated with generic messaging, targeted content stands out and grabs attention. It enables you to establish a genuine connection with your audience, fostering trust and loyalty in the long run.

When done well, targeted content not only helps you reach your audience more easily but also builds a deeper level of engagement and trust. Take the time to really get to know your target audience and craft content that speaks directly to them. The results will be worth it.

Not sure where to get one month's worth of content from? Our friends over at TWO.Marketing have put together this free download: 31 Social Media Ideas For Your Local Business, It's packed full of ideas and created by the marketing experts at TWO.Marketing. There are loads of other free downloads there too, take a look and grab everything you need while they're giving it away for free!

31 Social Media Ideas For Your Local Business by TWO.Marketing

Analyse Results to Improve and Increase Brand Awareness

When building brand awareness, it's essential to stay on top of what's working and making an impact, and what's just not hitting the mark. With so many different platforms and metrics to consider, it can be overwhelming to know where to focus your efforts. Your social media scheduling platform should be able to tell you everything you need to know in one snapshot. Metricool offers comprehensive social media analytics that can help guide your strategy.

By analysing the data from your posts and engagement, you can refine your approach, optimising your content and timing to reach the right audience. With these valuable insights at your fingertips, you can take your social media presence to the next level and see real growth in brand awareness.

Publish User-Generated Content to Boost Engagement on Social Platforms

The key to success on social media is engagement. And the best way to boost engagement is by publishing user-generated content. When it comes to social media, it's not just about what brands have to say, but what their customers and followers have to say as well. User-generated content is authentic, relatable and builds credibility for your brand. It can come in the form of reviews, testimonials, comments or even images and videos shared by your followers. By sharing user-generated content, you not only give your followers the recognition they deserve, but you also keep them engaged and connected to your brand.

Publish User-Generated Content to Boost Engagement on Social Platforms

How Will You Build brand Awareness?

It's clear that scheduling tools are a powerful asset for businesses across multiple industries. Whether you use a free tool or an enterprise-level service, the right social media scheduling tool can help boost your reach and engagement while providing much-needed time and cost savings. As you progress in your strategy, continuously analyse the data to gain insights on what kind of content resonates best with your audience and experiment with different user-generated content to bolster your social media presence even further. With all of these tips in mind, why not try Metricool for free today? That way, you can experience the power of automated scheduling yourself and harness the potential benefits for your brand.

Why not read more? This post will be perfect for you!


NX Digital website designers

NX Digital is a web design agency that specialises in working with small businesses seeking to establish or enhance their online presence. With skilled designers and developers, we create visually appealing and user-friendly websites that reflect your brand's identity and values. From responsive design to seamless user experience, we incorporate the latest industry trends to deliver websites that captivate and engage your target audience. We offer ongoing support and maintenance services to keep your website optimised for success. Let us empower your brand with a stunning website that drives growth and sets you apart from the competition. Visit our website to learn more.

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